Have you heard about Coca-Cola’s Happiness Machine?
Coke planted a vending machine inside the Student Union of a US university that has magical powers. For some unsuspecting people it distributes an unusual amount of coke and other items (pizza, etc.). No matter what it dispenses - it is creating smiles and
In my opinion, some event organizers are throwing technology at their events in the same way that the zookeeper throws a big chunk of raw meat to the lions. They lob it out there on the floor, stand back and see what happens.
While the lion might jump on that piece
Last week, I was in the frozen tundra of Minneapolis talking with people about meeting design and event technology. The events people there are creative, innovative and energizing.
In the discussions, we pushed and pulled on the future of event technology in meetings and events. We talked about technology adoption, the
Yesterday, my colleague Ruud Janssen and I delivered a presentation called the 2010 Event Technology Shopping List at EIBTM. I will post the slides and video soon. But, first I wanted to share some of the thinking that was at the heart of our work.
Worlds Are Colliding
The digital world
Today's event technology has the ability to engage audiences beyond your meeting, conference or event.
Consider Chalkbot. This tool allowed the virtual audience (those at home) to share messages of hope and join Lance Armstrong and Livestrong in the Tour De France. Chalkbot collected text messages and chalked them on the street
You know the blackberry prayer. It’s that pose that attendees adopt when they stuff their faces into their blackberry devices (or iphones) during the keynote address or breakout sessions. You know - at the exact moment that they should be listening.
For some speakers and event organizers this can be embarrassing
What would happen if you made walking up the stairs more fun than taking the escalator? What would would happen if you made it fun to put bottles in a recycling canister?
This past weekend, I discovered a website called the Fun Theory that has figured out how to make
Imagine this: you walk into a room with 1,000 people but find yourself alone - drowning in a sea of people. Some people you know - but that lady who just walked past - who was she? Could she be a “future” customer? But before you can ask - "poof"
In August, I took a few digital-days-off to celebrate my 10 year wedding anniversary in Croatia. While I was off-the-grid, Corbin Ball of Corbin Ball Associates and David Nour of Relationship Economics hosted a webinar on the 10 Meeting Trends for 2010. (Watch)
I finally got a chance to watch that
This morning, I was powering through my backlog of “toread” articles when I ran across two articles from Jack Morton that are worth discussing: “The Power of Smart: Integrated Event Technology” and “Orchestrating the (IT) Experience.”
Think Beyond Tools. Focus on Attendees.
I like the way they frame the discussion in
