Who Else Wants To Have Fun At Events?
What would happen if you made walking up the stairs more fun than taking the escalator? What would would happen if you made it fun to put bottles in a recycling canister?
This past weekend, I discovered a website called the Fun Theory that has figured out how to make walking up the stairs more fun than taking the escalator. In doing so, they created a brand interaction, created smiles and gave people something to talk about. Watch the video:
[youtube=http://www.youtube.com/watch?v=2lXh2n0aPyw&feature=player_embedded]
Bottle Return Game
In this second example – they turned the insanely annoying task of recycling glass into a really fun game. Watch the video to see how they did it. Be sure to checkout the results.
[youtube=http://www.youtube.com/watch?v=zSiHjMU-MUo&feature=player_embedded]
What Does This Mean For Your Events?
Just like the examples above, you can use technology and “fun” to change experiences and change behaviors.
Consider the dull activities at your meeting or conference. What would happen if they were fun to do? Would attendees learn more? Would attendees change their behaviors?
Fun is a serious ingredient! Let’s not forget about it. Who else wants to have fun?
Written by Samuel J Smith
Samuel J. Smith is the Managing Director of Interactive Meeting Technology, LLC. He wakes up every morning to save the world from stuffing attendees in chairs for hours on end at events. Oh, and he has small children who usually want some breakfast.