Last Thursday's MTO Summit had the feel of the Saturday Night Live Skit - Wayne’s World. On one hand, we were in the basement of the Chicago O’Hare Hyatt with a stage that looked like it came from Wayne’s mom’s basement in Aurora. On the other hand, the sessions were
Today, Wired Magazine did all event marketers and event organizers a favor, in my opinion. They created a video based on how they see Wired magazine working on the iPad. Guess what? It rocks! And there are applications for your event guides and exhibitor brochures.
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Imagine how great YOU and
What would happen if you made walking up the stairs more fun than taking the escalator? What would would happen if you made it fun to put bottles in a recycling canister?
This past weekend, I discovered a website called the Fun Theory that has figured out how to make
Three Perspectives On Audience Engagement
How are you managing communication and engagement with the four generations that are attending your events? How do you invite the spirit of co-creation? How do you get adults with a 20 minute attention span to listen to a 60 minute presentation?
Those are a few of the
Why Television?
We all know that TV is a passive form of entertainment. People sit on the couch and watch others do things on a screen. In fact, people that watch TV all the time are called couch potatoes.
I think a similar phenomenon occurs at most meetings and conferences. Participants sit passively
This past weekend, I was mesmorized by Oprah’s 21,000 person Flash Mob Video (read). It was an amazing display of collaboration and affection from Oprah’s biggest fans for her 24th Season Kick-off. After watching this video, I realized that I didn’t have a clue what a flash mob was or how to
