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Is this the Future of Event Guides and Exhibitor Brochures?

Today, Wired Magazine did all event marketers and event organizers a favor, in my opinion.  They created a video based on how they see Wired magazine working on the iPad.  Guess what? It rocks! And there are applications for your event guides and exhibitor brochures.

[vodpod id=ExternalVideo.922758&w=425&h=350&fv=videoId%3D66775419001%26playerID%3D1813626064%26domain%3Dembed%26]

Imagine how great YOU and your event would look if your exhibitor brochures or your event guides worked like this. Ok -they will probably never be this cool – but what if they were 1/2 as cool?  When I wrote the post iPad: It just works…but will it work for events – I had these kind of applications in mind. I just wasn’t smart enough to implement it.

Thank you Wired for showing us the way!

Written by

Samuel J. Smith is the Managing Director of Interactive Meeting Technology, LLC. He wakes up every morning to save the world from stuffing attendees in chairs for hours on end at events. Oh, and he has small children who usually want some breakfast.