20 Tweets from the Virtual Edge Summit Worth Reading
Tuesday, I found myself in the “virtual third world” at the Virtual Edge Summit in Santa Clara, California, USA. I wasn’t attending the event in person. I wasn’t watching the event on any of the 5 different virtual event platforms. I wasn’t behind my computer. I was observing the conference through Twitter on my iphone.
While it wasn’t ideal – I gotta say that it wasn’t that bad either. Especially, considering my alternative was to watch movers load the truck.
Movers Loading the Container
Here are 20 Tweets that I collected from the event that I think are worth your attention. If you are interested in more – you can either watch the videos or checkout the backchannel (Search #ve10 on Twitter).
1. C your F2f event as a microverse in a larger context of community says @PaulSalinger #vevu #ve10 think of all channels 4 your content /via @jeffhurt
2. Key component of Hybrid events is the interaction and engagement created between virtual and face2face attendees /via @michaelmccurry
3. Remote attendees arrive early, stay late online and want a robust virtual experience when attending a virtual event says @kellyAGraham #ve10 /via @jeffhurt
4. Why Virtual Events: extend content reach, extend, reduce spend, extend duration, support #green, demonstrate tech @kellyAGraham A) #ve10 /via @jeffhurt
5. Why Virtual Events B) Gain better metrics for business intelligence – data, data, data says @kellyAGraham #ve10 /via @jeffhurt
6. Consider prospects who may attend your virtual event, taste it, & decide to later attend the F2F event says @kellyAGraham #ve10 /via @jeffhurt
7. A Virtual Event is a gathering of ppl who meet in online environment at set time 2 acquire info, share, network, engage @kellyAGraham #ve10 /via @jeffhurt
8. Virtual Event Strategies: Get, Keep & Grow Customers says @kellyAGraham #ve10 /via @jeffhurt
9. Virtual Event Strategy (VES) 1) Understand your Audience 2) Document Your Objectives 3) Develop Measurement Plan says @kellyAGraham #ve10 /via @jeffhurt
10. What I like about the live stream of #ve10 – I can flip between sessions until I find content of interest http://bit.ly/ci5h7Y /via @scottlum
11. @scottlum You can flip between sessions and no one has to move their chair to let you scoot by! 😀 #ve10 /via @ginaschreck
12. VES: Don’t understimate resources for virtual strategy. Lrn to understand virtual attendee’s expectations says @KellyAGraham #ve10 /via @jeffhurt
13. You need a good Digital Strategiest that understand virtual and online experiences for Virtual Events Success says @KellyAGraham #ve10 /via @jeffhurt
14. Strategic Methodology for Virtual Events Use Master Process: M) Mark your aud A) Assess Objs & goals S) Strategy says @kellyagraham #ve10 /@jeffhurt
15. VE Strategic Methodology cont T) Tech Review E) Execution R ) Review & Reblance says @kellyagraham #ve10 /@jeffhurt
16. Audience Technographics for Virtual Events #ve10 from @KellyAGraham http://twitpic.com/14x7h8 [Book mark this. Another winner from Kelly] /via @jeffhurt
17. Wow, Cisco did a virtual event for 10 million says @kellyAGraham [Not the norm she reminds audience] #ve10 /via @jeffhurt
18. Cisco cost per person dropped from $4500 to $385 by going virtual. But they want hybrid event for 2010 : drive motivation #ve10 #vevu /@ikesingh
19. Virtual events? Don’t look at technology first – what do you want to accomplish? Look at tech. after event plan in place. #ve10 /via @scottlum
20. Virtual is an umbrella term for any type of event that is not face-to-face says @KellyAGraham /via @JeffHurt
Two BONUS Tweets
21. Gr8 4all events: Virtual Event Obj: Complete form for each aud segment u target says @KellyAGraham http://twitpic.com/14x8q9 /via @JeffHurt
The diagram is great for all events that are using any type of digital technology. I use many similar questions when I meet with companies that are considering event technology.
22. Virtual Events Metrics & ROI [Good list to consider] from @deTomasi & @KellyAGraham #ve10 #eventprofs http://twitpic.com/14xjax
I like how this list of metrics is categorized: Reach, Engagement, Conversion and Content Lifecycle. I think the attention to the content life-cycle is important. If you are going to make the investment in creating content, then you should look very closely at how you far and wide you can spread that content.
Bottom Line
Even in the virtual third world, I was able to connect with this conference and harvest some valuable insights. I hope that you found these 20 tweets and the links valuable as well.
So, what jumped out at you? What would you add?
Written by Samuel J Smith
Samuel J. Smith is the Managing Director of Interactive Meeting Technology, LLC. He wakes up every morning to save the world from stuffing attendees in chairs for hours on end at events. Oh, and he has small children who usually want some breakfast.