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Creating Mad Event Science

Each year 3M spends over a billion dollars on R&D. One Billion dollars! They have thousands of people working on solutions to new problems, refining existing products and just creating mad science. Event Camp Twin Cities is an innovation lab for the meetings industry. A tiny one. The event is about
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Social Media in Events: Beyond Facebook & Twitter

Does it seem like every post about social media in events talks about Facebook and Twitter? Do you feel like your creativity is being constrained, because so many people are talking about the same 3-4 solutions?

I do.

In a followup to my last post (Real World Likes – The Next Big Thing in Social Media in Events), I want to show you two fresh examples that will help you open your mind to new possibilities for social media at your events.

New York City Marathon 2010

[youtube=http://www.youtube.com/watch?v=SnrzClsOlyU&feature=player_embedded]

See how Asics used videos and location based tracking to help family and friends at home cheer on their marathoners. This is really cool stuff. Fans record videos and leave messages for runners. Then as the runners go past a checkpoint, the videos and messages play on large screens. 

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Five Wishes for the Meetings Industry in 2011

It’s January. It’s that time of year, when all of us prognosticators and pundits look into our crystal balls and make big and bold predictions about the future. Last year, I wrote an article called 10 Ways Social Media Will Transform Events. I talked about the way Social Media will transform
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How To Design An Effective Hybrid Event [Webcast & Slides]

Ray Hansen and I traveled to Madison, Wisconsin to record a live webcast/webinar on our Lessons Learned in Building the Hybrid Event at Event Camp Twin Cities.  Here are the slides and link to the video archive from that presentation. [slideshare id=5585158&doc=ectc10casestudy-101027132325-phpapp02] Watch Archived Webcast (Watch) This presentation starts with a photo slideshow from
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Event Analysis: Lift Conference

The Lift Conference is perceived to be a very forward thinking and innovative conference. Here is an interesting analysis from the May 2010 event that took place in Geneva, Switzerland. It will be interesting to see how they incorporate the results of this analysis into their events in 2011. [slideshare id=4653559&doc=frogdesignresearchdetailsfinal72dpi-100630144153-phpapp01] Bottom
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GPJ’s David Rich on Bringing Digital To Events

Are you overwhelmed by colleagues wanting to add social media tools to your events? Are you wondering where to start? Start by listening this Podcast with David Rich, Senior Vice President of Strategic Marketing & Worldwide at George P. Johnson. David offers healthy insights and practical advice for event professionals that are
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