Today's event technology has the ability to engage audiences beyond your meeting, conference or event.
Consider Chalkbot. This tool allowed the virtual audience (those at home) to share messages of hope and join Lance Armstrong and Livestrong in the Tour De France. Chalkbot collected text messages and chalked them on the street
With hundreds of new event technologies hitting the global events market each year, it can be maddening to figure out where to start and what to use. To help you, my colleague Ruud Janssen and I have developed an event technology shopping list.
On Tuesday, 1 December, we will be presenting
In Europe, it is customary to kiss a woman on the cheek when you meet. For me, an American expat, this is still a strange and awkward ritual - even after 3.5 years.
To make things more complicated each country has its own customs. I always seem to forget what to
For some attendees, the registration process for your event social network is the equivalent of climbing a steep rock face. It appears impossible.
You ask them to go to some website that they have never heard of – register for a username and password, enter some personal information, wait for an
Imagine this: you walk into a room with 1,000 people but find yourself alone - drowning in a sea of people. Some people you know - but that lady who just walked past - who was she? Could she be a “future” customer? But before you can ask - "poof"
Three Perspectives On Audience Engagement
How are you managing communication and engagement with the four generations that are attending your events? How do you invite the spirit of co-creation? How do you get adults with a 20 minute attention span to listen to a 60 minute presentation?
Those are a few of the
Imagine that you are a Prince fan. Not just any fan, but a big fan. Now, imagine that Prince is coming to your town for a once-in-a-lifetime concert. Of course, you really, really, really want to go but tickets sell out in 8 minutes. You didn’t get any.
Now, you are
This past weekend, I was mesmorized by Oprah’s 21,000 person Flash Mob Video (read). It was an amazing display of collaboration and affection from Oprah’s biggest fans for her 24th Season Kick-off. After watching this video, I realized that I didn’t have a clue what a flash mob was or how to
In August, I took a few digital-days-off to celebrate my 10 year wedding anniversary in Croatia. While I was off-the-grid, Corbin Ball of Corbin Ball Associates and David Nour of Relationship Economics hosted a webinar on the 10 Meeting Trends for 2010. (Watch)
I finally got a chance to watch that
This morning, I was powering through my backlog of “toread” articles when I ran across two articles from Jack Morton that are worth discussing: “The Power of Smart: Integrated Event Technology” and “Orchestrating the (IT) Experience.”
Think Beyond Tools. Focus on Attendees.
I like the way they frame the discussion in
