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Insights from Jack Morton on Event Tech Strategy

This morning, I was powering through my backlog of “toread” articles when I ran across two articles from Jack Morton that are worth discussing: “The Power of Smart: Integrated Event Technology” and “Orchestrating the (IT) Experience.” Think Beyond Tools. Focus on Attendees. I like the way they frame the discussion in
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20 Reasons Delegates Attend Conferences

Despite the millions of meetings, conferences and events taking place each year, I had a hard time finding a consolidated list of reasons that delegates attend conferences. To be clear, I wanted the delegate perspective and I wanted something more specific than “great content” and “networking.” Frustrated that I could
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