Social Media in Events: Beyond Facebook & Twitter
Does it seem like every post about social media in events talks about Facebook and Twitter? Do you feel like your creativity is being constrained, because so many people are talking about the same 3-4 solutions?
In a followup to my last post (Real World Likes – The Next Big Thing in Social Media in Events), I want to show you two fresh examples that will help you open your mind to new possibilities for social media at your events.
New York City Marathon 2010
See how Asics used videos and location based tracking to help family and friends at home cheer on their marathoners. This is really cool stuff. Fans record videos and leave messages for runners. Then as the runners go past a checkpoint, the videos and messages play on large screens.