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Creating Mad Event Science

Each year 3M spends over a billion dollars on R&D. One Billion dollars! They have thousands of people working on solutions to new problems, refining existing products and just creating mad science. Event Camp Twin Cities is an innovation lab for the meetings industry. A tiny one. The event is about
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Social Media in Events: Beyond Facebook & Twitter

Does it seem like every post about social media in events talks about Facebook and Twitter? Do you feel like your creativity is being constrained, because so many people are talking about the same 3-4 solutions?

I do.

In a followup to my last post (Real World Likes – The Next Big Thing in Social Media in Events), I want to show you two fresh examples that will help you open your mind to new possibilities for social media at your events.

New York City Marathon 2010

[youtube=http://www.youtube.com/watch?v=SnrzClsOlyU&feature=player_embedded]

See how Asics used videos and location based tracking to help family and friends at home cheer on their marathoners. This is really cool stuff. Fans record videos and leave messages for runners. Then as the runners go past a checkpoint, the videos and messages play on large screens. 

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Naming Events in a Digital World

As we start to bring more virtual and hybrid elements into our events – should we reconsider how we name these events? In the past, we might have given an event a local or regional name. This name helped the event connect and identify with the city, state, or region where
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WEC Final: Love 161, Fiasco Zero

One of the great things about Social Media is your ability to monitor conversations. The general consensus at MPI’s World Education Conference in Vancouver last month was that the Twitter conversations were up and complaining via Twitter was down. So, I did a short analysis on the Twitter conversations from WEC to
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