[slideshare id=5585158&doc=ectc10casestudy-101027132325-phpapp02]

Watch Archived Webcast

(Watch) This presentation starts with a photo slideshow from the live Event Camp Twin Cities event. Then we dive into the presentation.

It is hard to pack so much into a 45 minute presentation. Actually, we left out a ton of stuff from the presentation – sometimes intentionally and sometimes by accident. (The timeclock was ticking.)

For example, we didn’t talk much about planning and objective setting, because we assumed that most people will have already taken that step before starting. Also, we didn’t talk much about the Technology Recipe – because I did that in the post: Nacho Mama’s Hybrid Event Recipe.

Thirteen Points From The Webcast

1. Most hybrid events are like bad public access television
2. Most attendees are in cubes & you dare them to not be distracted
3. “Live” TV are a good model for hybrid/virtual
4. Hosts that bridge the live & remote are imperative
5. Additional programming keeps the virtual audience’s attention
6. Your technology should support your objectives (indirectly made)
7. Incorporate input from remote locations (Your PODS)
8. Use business games, group projects, etc to turn viewers into participants
9. Integrate remote presentations from other locations
10. Two-way communication with f2f & remote is important
11. Program for your f2f, POD and remote audiences
12. Plan for sharable content & ideas to help extend your reach
13. Define team roles and prepare

Bottom Line

Planning a good hybrid event requires much more than putting a camera in the back of the room and pushing record. You need to design and plan an experience that will connect and engage your remote audience.

The post How To Design An Effective Hybrid Event [Webcast & Slides] appeared first on Interactive Meeting Technology.

In the past, we might have given an event a local or regional name. This name helped the event connect and identify with the city, state, or region where the event took place. If the event was a big one we might add the descriptor “National” or “International” to the name.

What about in the digital world? Do these naming standards apply?

Let’s look at Event Camp Twin Cities as an example. We called the event – Event Camp Twin Cities – because it took place in the twin cities of Minneapolis-St.Paul. The Twin Cities is the name for Minneapolis-St.Paul around here. We expected to draw most people from the area. So, the name seemed logical at the time.

What happened in reality is that we created something much bigger. We had 75 people participating in Minneapolis. Most people were from Minnesota, Canada (a northern suburb) and Wisconsin with a few East and West Coasters sprinkled in there for good measure.  Then, we had two remote sites that had about 20 people in them – one in Dallas, Texas and another in Basel, Switzerland. Finally, we had over 550 people participating live online from all over the world. These people came from all over the place.

Using digital technology, we took a regional event and created a global one. I think that we are going to see more events doing things like this. Calling these events “National” or “Regional”events – just doesn’t seem appropriate.

So what should we be calling these events? The Big One?

The post Naming Events in a Digital World appeared first on Interactive Meeting Technology.