This past weekend, I discovered a website called the Fun Theory that has figured out how to make walking up the stairs more fun than taking the escalator. In doing so, they created a brand interaction, created smiles and gave people something to talk about. Watch the video:

[youtube=http://www.youtube.com/watch?v=2lXh2n0aPyw&feature=player_embedded]

Bottle Return Game

In this second example – they turned the insanely annoying task of recycling glass into a really fun game. Watch the video to see how they did it. Be sure to checkout the results.

[youtube=http://www.youtube.com/watch?v=zSiHjMU-MUo&feature=player_embedded]

What Does This Mean For Your Events?

Just like the examples above, you can use technology and “fun” to change experiences and change behaviors.

Consider the dull activities at your meeting or conference. What would happen if they were fun to do? Would attendees learn more? Would attendees change their behaviors?

Fun is a serious ingredient! Let’s not forget about it. Who else wants to have fun?

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