I have been impressed with the role that event technology and social media have played in events during natural disasters like snowstorms, volcanos and floods this year. Some inspiring and innovative people, like Lindy Dryer from Social Fish, proved that we could create opportunities out of the madness.

Last week at EIBTM in Barcelona, Ruud Janssen and I highlighted a few of these examples and shared some advice with the audience on what they could learn from these events and take back to their own events.

Take a look at the slide deck:

[slideshare id=6011426&doc=20101130crisiscommunicationseibtm2010-101202175245-phpapp01]

Social Media In Natural Disasters

While our presentation concentrated on the events angle, we discovered an amazing open source crowdsourcing platform called Ushahidi in our research. The developers designed a full portfolio of technology to help crisis teams collect, filter and process real time communications from text and Twitter. Then, turn those messages into actionable information that could be used for rescue missions, etc.

In addition, the Ushahidi platform allows people thousands of miles of way to volunteer their time to help in the rescue and recovery efforts. Pretty cool – if you ask me! (Read More)

Bottom Line

We don’t have to let a crisis stop us from meeting. There is a way to create opportunities despite the madness.

What is the most interesting use of event technology or social media use that you have seen to help an event during a natural disaster in the past two years?

Shameless Plug: The slides above were picked by Slideshare editors to be one of 14 featured presentations of the day on Friday, December 4, 2010. Yes, Ruud and I did feel cool!

Disclosure: My Trip to Barcelona was Sponsored by EIBTM.

The post Mission Possible: Why Volcanos, Floods and Snowstorms Can’t Stop Us From Meeting appeared first on Interactive Meeting Technology.

We talked for about 20 minutes about the award, what it means and how the entries are judged. Also, we talked about what makes a great application and the most recent industry trends. I found the conversation fascinating.  I recorded it and included it as part of the Meetings Podcast Going Digital Series. You can listen to the conversation here: (Listen)

For event technology suppliers, you should listen to the podcast and consider applying. Equally important, if you know anyone that has an award worthy technology – please be sure to tell them about the contest.

Note: I am a member of the 2010 judging panel for the EIBTM WorldWide Technology Watch.

The post Talking Technology Awards with Corbin Ball & Ruud Janssen appeared first on Interactive Meeting Technology.

For those of you stuck outside of the room on Tuesday, I am sorry that you were not able to attend live. Hopefully, this video is an acceptable substitute.

To set expectations – the video is not professional grade. We shot it with my home movie camera. So please excuse the camera position, video quality and the start. We missed the introductions and first ARS questions.

The video is 52 minutes long – so watch it with a fresh cup of coffee and a pastry!

Finally, I hope that you find some usable ideas that can be applied to your 2010 events. Enjoy!

[wpvideo fLHzsmLz]

Special thanks to Maarten Vanneste for operating the camera, getting a decent shot of the presentation and moderating the session. Without Maarten’s help, we wouldn’t have this video to share with you.

The post 2010 Event Technology Shopping List Presentation appeared first on Interactive Meeting Technology.

Worlds Are Colliding

The digital world and the face to face worlds are colliding and I see several new opportunities emerging for events. Yesterday, we tackled these four new opportunities that have emerged for events to use event technology to transform the event:

• Extending the Meeting
• Including More People
• Improved Interaction
• New Formats

Extending the Meeting

We have the opportunity to stretch event experiences from 1-2 days to several days, weeks and months. Rather than looking at the meeting as an isolated event – we can look at it as one point in a conversation stream. By using your digital touch points wisely, you can start relationships earlier and change the nature of the face-to-face interactions onsite. Webinars, webcasts, social networks and social media tools are some of the technologies making this possible.

Including More People

The people that come to your event are a subset of your event community. For one reason or another, there are some people that cannot come to your event. It has nothing to do with you, your program, the venue, the destination or the price – they just can’t come. Rather than ignore these “potential” attendees – the technology tools like the backchannel and live streaming help you include them in your event experience.

Increasing Interaction

Attendees are smarter than they have ever been. The gap between the experts on stage and the attendees in the audience has never been smaller. The collaboration tools that we have at our disposal have made it easier than ever to create this interaction. Equally important – there are a large number of audience response keypads, gadgets, handheld devices and mobile applications that put the power in the attendee’s hand and make it easier for you to engage them: Ask questions, collect ideas, vote, etc.

Alternative Formats

We still live in a world where good projects (meetings, marketing plans, etc.) are being cut in favor of better projects. Telepresence and Virtual Events are two event formats that have emerged as viable lost cost alternatives (or compliments) to full face-to-face events. While some face-to-face diehards may initially raise their noses at these two formats – I suggest that you take a closer look. I would prefer that you keep some options in your back pocket and fight for your projects – rather than accept defeat when the finance department and management want to cut your event.

Bottom Line

The collision between the digital world and the face-to-face world creates several new opportunities for events. By framing the discussion in terms of these new opportunities – you can strategically approach technology rather than look at it tactically.

That’s my take – what do you think?

The post Worlds Are Colliding to Create New Opportunities for Events appeared first on Interactive Meeting Technology.

On Tuesday, 1 December, we will be presenting our 2010 Event Technology Shopping List to the participants of the EIBTM Tech Hour at 1pm. Here is our promotional video.

[youtube=http://www.youtube.com/watch?v=m7Jz9ppb83U]

Why a Shopping List?

When you are cooking, you combine different types of ingredients to prepare your dishes.  We think that the combination of tech ingredients is what makes the attendee experience great.  The shopping list analogy comes from the ingredients that you need to go get or hire.

Plus, not every tech tool (or ingredient) will be appropriate for your event.  For example, just because you like apples – doesn’t mean that they are appropriate for every dish. The same is true with event technology.

Finally, the shopping list supports my strong personal desire to make sure that each participant in the session goes home with something tangible and actionable for their next event.

How Will We Sort Through the Madness?

Just like a chef preparing a meal for his guests, we are putting the attendee at the center of the discussion. We are looking at event technology tools that:

• Improve the participant experience
• Allow you to reach out and connect with more participants than before
• Allow you to do more for less.

After we assemble the list, then we will categorize and rate the tools. The criteria will look something like the following:

• Impact on the participant experience
• Extend the reach and range
• Cost (relative to others in category)
• Amount of prepartory time involved
• Impact on the planner’s design & execution process
• Global business capability (to acknowledge Asian vs European vs US suppliers)

(Note: This list is still evolving and being refined. Please share any ideas or input that you have!)

Our List of Event Tech Tools?

We already have a list of over 200 event technology tools. This includes the 48 participants in the EIBTM WorldWide Technology Watch Contest that was won by Pathable.

We know that we are missing several others. Soooo – if you have a product or service that you would like to recommend – please tell us about it. We will be happy to include it in our process. You can either leave a comment on this post OR send me an email at samuel_j_smith at yahoo.com.

Bottom Line

The motivation behind this project is to create a tool that helps meeting and event organizers sift through event technology. Based on what you can see in this post – what will help you with your job the most?  What are we missing that we need to include in the process and analysis?

I hope to see you in Barcelona at EIBTM in December!

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