Comments on: What Esquire’s Augmented Reality Magazine Could Mean For Events

By: Gianfranco Chicco

Gianfranco Chicco — Thu, 31 Dec 2009 17:58:56 +0000

lot’s of ideas coming to mind… will share them as soon as I manage to take them out on my head

we did some of this stuff during PICNIC using RFID tags and QRcode-like things but it was just a shy start.

It would be great if instead of having a standard brochure in hand attendees could use their kindle-esque ebooks or their mobiles for launching the AR app… less paper, more interaction!

I wish you a great 2010, full of innovative conferences…

By: samueljsmith

samueljsmith — Mon, 21 Dec 2009 16:14:47 +0000

Hi Mike McAllen,

Thanks for your comment.

This technology is cutting edge. I think that the first event applications will be found in the B2C and B2B space. I think that they will be driven by marketing – not the finance organization. See the Nike example in the first comment above.

Based on my experience, most internal events will be better off investing in technology solutions that tap into the ideas and insights of the attendees.

Thanks again for your comment.

– Sam

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Hi Mike McCurry,

I had not thought about using it to access the archived material or the daily news. This solution could become part of the virtual attendee’s value proposition in hybrid events. Cool idea!

Thanks for your comment!

– Sam

By: Michael McCurry

Michael McCurry — Sat, 19 Dec 2009 12:53:11 +0000

Ok this stuff is just too cool… Samuel thanks for pointing out this new technology!

As Midori said, it is just a toy right now, but what a cool toy.

Just think what Playboy magazine could do with this

Seriously, I see some pretty cool applications to this augmented reality concept in the events business too. How bout the “conference daily news” being delivered to you via your computer interactively.

Or, an archive of a presentation you weren’t able to attend…

The possibilities are endless…..

Thanks for sharing this and it will be exciting to ponder what might come next.

@michaelmccurry

By: What augmented reality could add to meetings : Plan Your Meetings

What augmented reality could add to meetings : Plan Your Meetings — Thu, 17 Dec 2009 14:40:38 +0000

[…] show and conference materials. What applications can you think of for meetings and events? Check Samuel’s blog for […]

By: mike

mike — Tue, 15 Dec 2009 02:37:38 +0000

Thanks so much for pointing this out Samuel. When I read this I thought just what Midori said. So many toys…

But then my mind raced to selling this and the budgets and the dreaded ROI factor. Then I had a anurism and fell on the floor. (my creative process)

In my world of mostly internal sales meetings and corporate meetings I could see using this technology to create entertaining and educational sessions. Making a finance or compliance session entertaining instead of giant snooze fest. Maybe the pieces could reflect on, be a game, a changing take away to enhance the meeting before, during and after to keep the education, and motivation coming long after the event. That would be a cause for ROI and more bang for your buck…..

Very cool stuff… Do I have to buy the magazine to see this first hand? Thanks again for pointing this out really neat stuff!

Your friend

Mike

By: Midori Connolly

Midori Connolly — Fri, 13 Nov 2009 22:01:14 +0000

Samuel, you are right on the money with finding practical solutions for this technology.
As I am oft to repeat…technology is just a toy until it fulfills a need. And right now Esquire is just showing me a toy, of which I already have too many!
Midori

By: samueljsmith

samueljsmith — Fri, 13 Nov 2009 15:42:27 +0000

Thanks to @Digital_chuck on twitter here is another idea for you: Digital Slot Machine. It looks like Nike has been using this at their events already: http://bit.ly/VkId

From a quick read through of the site – they gave attendees scratch-off cards that they put in-front of the computer screen. Then a 3D slot machine appears – similar to the magazine above. The slot machine starts its slot machine magic. If the card is a winner – the slot machine lights up and makes sounds, etc.

I love it! thanks @digital_chuck

– Sam