Case in point, did anyone notice that in the “Liking Renault at the NLRAI Autoshow” clip, the kiosks were so low that users had to bend over to see their tiny Facebook profile on the little screen?

I’m wondering … why wouldn’t have Renault built the kiosk screens at eye-level height with larger screens? Were they set up firstly for use by those using a wheelchair? I’m perplexed.

As someone who is almost 6′ tall, I don’t think I wouldn’t have bothered interacting, despite the “cool” factor.

Blinking cowbells…

You saw the demo of Badge2Match at EIBTM years ago. In practice the interactive badges ensure that you meet the right people at events. Like the cowbells ensure that you can find the cows, the badges ensure that you find the right contacts. In addition they ensure more interaction and fun at events.

Good article by the way.

Best regards
Badge2Match
Onno Bos

Russell Brumfield
CEO
Wizard Studios Global Events
http://www.wizardstudiosHQ.com

Thanks for reading and commenting. Yes, I do think we will have a personal RFID card tied to our phone, driver’s license or a credit card/debit card.

> Students in some universities are already using this type of technology to pay for things. I think Starbucks and others are experimenting with this as a form of payment as well.

> Android and Nokia already have started putting a limited capability version of the NFC in some new phone models.

> The London Tube uses NFC (Oyster cards) so riders can pay for their fares and get access to the tube, etc.

> Google places is experimenting with RFID in Portland (I think) instead of QR codes. They are putting the chip on the paper.

This is coming. The next five years are going to be very interesting.

Thanks for reading and taking the time to post your thoughts.

Your concerns about cost are fair. Costs for this technology have been coming down for years. They costs will continue to come down. As costs go down – adoption will go up. It happens with all technologies.

Let’s talk about value: What is worth to your company to have a “fan” of your brand, company or cause – point out the cool things that you are doing to their digital buddies? Well, if your digital buddies were to click on a link on the landing page, signup for a newsletter and/or purchase a product – it would be worth a lot to that brand.

This is mind-blowing and my thoughts went quickly from thinking about this type of application in an event-centric to an entire shift in the way we can use social media.

Do you think that groups (or all of us someday) will have their own personal re-usable RFID cards (built into a phone/device perhaps) that will be used anywhere and everywhere?

Nick

A bracelet/badge implementation can obviously cover every attendee, but what about the cost, as presumably you have to pay anew for the tech that’s swiped at each event.

Unless the bracelet/badge implementation becomes affordable, I think that the NFC tech, once widely implemented, is the way that this approach will finally become popular.

One last point. There may be a danger that the ease of use of this technology trivializes the data you receive from it. How valuable is clicking on a FaceBook “Like” button these days?

These are off-the-cuff thoughts; I’d love to hear anyone’s thoughts (especially yours Sam, this is your field.)

Awesome news! Thanks for reading my blog and sharing this post with your clients. Tell John H. that I said hello.