When I look at the event technology market – I think it’s still early. We are still in the early adopter stage in this market. We need to see more expansion, innovation and choice — before we can see consolidation. In my opinion, these tools represent a step forward. We need to take more steps.

Also, you indirectly said that these technologies are not the ideal solution for networking. I agree with that. For example, most of them only answer 1 of the 5 key questions that an attendee needs to answer for effective networking: See this post for more details: (http://interactivemeetingtechnology.com/2009/10/03/how-to-save-attendees-from-networking-hell/) Until these solutions can answer all 5 questions – there will still be room for improvement.

Thanks for the comments and insight.

– Sam

1) Contacts without qualifying can be pretty useless on the expo floor.

2) Event communities are on the rise and offer deeper value by providing connections in advance, during and onsite vs. just onsite. I want to make the most of my mingling by connecting in advance.

3) If I really want a relationship with you, I want the comfort of knowing I got your biz card in my pocket. Shortly after, I’m going to connect with you on LinkedIn and maybe another platform or two. Exhibitors still like the paper based lead retrieval so they can have the comfort of walking off the show floor with a fist full of leads.

4) Many of these platforms are competing against the major registration companies for show organizer and exhibitor spend. If a device company plans on making it, they need the endorsement of one of the 3 big registration companies to build some critical mass.

I agree with you that simple and intuitive devices are the way to go. Isn’t that how Apple got rich? However, the perception of complexity is also important. No one wants a gadget that can only do one thing even if they only use it for one thing. They want something that “appears” complicated but are secretly glad it is easy to use.I think it’s about design. Make it look sleek and sell it in different colors and put a few buttons on it but make it sure its core functionality is solid and super easy to use and you have a winner. I think mobile will be there someday. You still can’t make a call with a Mingle Stick.

Michelle