I admire the fact that your organization is in a position to lead, teach and help your members (and attendees) expand their skills and comfort level with social media!

I wish I was hearing more stories like yours. Right now, for each success story in Social Media – I feel like I am hearing 5 where do we start – this is new and weird – stories. For many of these groups the Groundswell thinking and Groundswell principles can be a valuable resource to help them get started.

Thanks for your comments and insights! I always appreciate your point of view!

– Sam

Great insight here.

As an employee of a U.S. association, I look at this slightly different than going where my audience is or where they want to engage with me. I think the last part of the sentence is on track thought, “where they want to engage.”

It’s not always about their comfort level. Sometimes, it’s about helping them out of their comfort level so they’ll experience new things, try new things and ultimately have better experiences.

We’ve found that we have sectors of our attendees in the top social networking platforms and meet each group at the right location. We also need to be a leader and help our members learn more about the social space so they can reach their customers. So it’s more than just going where the bulk of them are. It’s about leading them to new waters so they can reach their customers too. We intentionally try new things and ask them to join us, outside of their comfort zone, so they can learn what would work with their customers as well.