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43 Social Media Tips, Tricks, Big Ideas & Real World Examples for Meetings & Events

When it comes to Social Media – all of us are learning. Some of us faster than others. You should be able to benefit from the successes, failures and experiments of other event professionals.

Think of this list as a “social media launching pad” to get your event’s social media program off the ground in a hurry. If you use all of the resources here – then you will find yourself inside a collaborative community of event professionals that are leading the events industry into the world of social media.

The list is loosely organized by category. Though, some articles could belong to several categories.

Start Here

As a starting point, watch this video of David Meerman Scott talking about Social Media in Events to the CMP Conclave in San Antonio, Texas last summer.

[youtube=http://www.youtube.com/watch?v=LAbE16IKu7g&feature=player_embedded]

Resources & Communities of Practice

1.  Free Social Media in Events ebook. Three excerpts from this ebook. that you might find interesting:

2.  EventProfs Twitter Group: Self-organized community of Event Professionals

3.  Engage365 (Social Media for Events Community)

4.  Time to Shake Events Up

5.  Three Perspectives for Developing a Social Media Strategy for Events

Planning Your Event

6. Social Media For Events: 101 (Link to 10 Social Media in Events Articles)

7.  Mashable’s Guide to Using Social Media in Events

8.  Meeting and Event Planning with Social Media

9.  Why Event Managers Should be Using Social Media

Promoting Your Event

10. Using Social Media To Promote Events

11. 8 ways to use MySpace for Events

12. 13 Ways Linked Supports Event Marketing

13. 5 Powerful ideas for using Facebook for Your Events

14. Social Media Amplifies Event Marketing

15. Why You Need Bloggers and Tweeters at Your Next Event

16. Three Reasons to have your Presenters Create Videos to Promote Their Sesssion

17. Why User-Generated Content is Good for Meetings & Events

Social Media Marketing Guide by Anne Thornley-Brown

18. Social Media Marketing Strategies for Event Planners – Part 1

19. Social Media Marketing for Event Planners – Part 2: RSS Feeds & More About Blogs

20. Social Media Marketing Tools for Event Planners – Part 3: Twitter & Facebook

Social Networking & Community Building

21. Pre-Event Community Building (Excellent Resource)

22. Using Twitter to Build a Community Around Your Event

23. 14 Online eCommunity Options For Your Next Annual Meeting

24. How To Make Your Event’s Social Network Easy to Join

25. How To Increase Social Media (and technology) Adoption

Backchannel and Twitter

26. 10 Reasons Why Your Conference Should Use a Backchannel

27. Bringing Twitter’s Backchannel to the Frontchannel

28. Tips for Using Twitter During Presentations

29. Tweeting At Conferences And Events: The Good, The Better, The Best

30. 5 Ways to Visualize Twitter at Events

31. 8 Tips for Monitoring the Backchannel during your presentation

Other Useful Resources

32. Using Social Media for Meetings and Events

33. Role of Social Media in Future Events?

34. Does Social Media Feel Like an Awkward Embrace

35. Using Social Media To Listen To Your Conference Attendees

36. Social Media in Events Survey

37. Social Media Revenue Streams for Trade Shows and Conferences

38. Technology Plans for 3 Leading Organizations

39. Benchmarking Event-Driven Non-Profit Social Media Campaigns

40. See how welders use Twitter at Tradeshows

41. User Generated Content & Conferences: Shoot the Reaction

42. 6 Must Read Posts about the ROI of Social Media

43. Best Use of Twitter at Conferences: Change the Context

Disclaimer

I am not omniscient and I didn’t stay the night in a Holiday Inn Express.  So, I probably missed some useful resources – like like your killer blog post or awesome online magazine article. Please accept my apology and use the comments section to add it to the list.


Written by

Samuel J. Smith is the Managing Director of Interactive Meeting Technology, LLC. He wakes up every morning to save the world from stuffing attendees in chairs for hours on end at events. Oh, and he has small children who usually want some breakfast.

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